The trend is here, now! Are you ready?
According to a recent report by the Pew Research Center, 35% of American adults own a SmartPhone -- and one quarter of them use their phone for most of their web browsing. Morgan Stanley Research* reports that mobile Internet usage is growing at an exponential rate as compared to desktop users. While desktop and laptop computers will be around for a very long time, the writing is on the wall. A huge number of visitors are getting to your website with a SmartPhone or iPad. What are they seeing when they get there?
Mobile View vs. Desktop View: What’s the difference?
Everyone is familiar with the “desktop view” (or “normal” view) of a website. It is a layout style that works best on a full-sized screen. A “mobile view” is simply a layout that works best on your mobile device -- in this case SmartPhones and iPads. That’s it.
A better question would be “What does optimize mean?” Regrettably, the phrase “optimized for mobile devices” has a wide range of meaning. Too often, “mobile view” or “mobile friendly website” could mean a greatly reduced version of your site. It can also mean nothing more than glued together RSS feeds, an entirely separate website that needs separate maintenance, or even the requirement of a proxy server.
A la Carte Optimized
Your A la Carte mobile theme draws directly from your original website content. No separate website or server. You update your inside pages once and the change translates to both the mobile and desktop views. The menu is tailored to match your website’s branding and is as complete as needed for the greatest usability. Your mobile homepage can be customized for an entirely different look-end-feel and you can even add pages that only appear on your mobile view.
The iPad Option
Generally, an iPad from Apple has more than enough area to display a standard desktop view. However, if you want to amaze your visitors with a site that operates just like a mobile app then perhaps an iPad-optimized theme is for you.
The native feel of an A la Carte Mobile Theme for iPad is familiar and natural as it gets. The touch and scrolling features are simple and incredible to use. The buttons controls and links all respond with zero latency. The popover menus are highly intuitive and always open in the correct position.
Don’t have many visitors with iPads? How about one for you? Turn your website into a sales tool for you or your team. Ask about sales-tool designs and deal on iPads.
